Recent Blogs
6 of the Best Types of Media Advertising To Grow Your Brand in 2022
Media advertising is an engaging ad format that works to increase peoples’ consideration of a specific brand during the exploration and evaluation stage of the consumer journey. Businesses use media ads to support their company’s value proposition, drive new sales, and grow their market share. There are so many types of media ads to consider,...
8 Reasons Why Your Site Needs SEO Content Writing
Written content has been our main method of conveying information for millennia. While video is hoping to disrupt that in the coming years, the Internet and businesses still need writing. A number of folks like to think that they are content writing gurus, but the fact is without the added component of Search Engine Optimization...
Booyah’s Predictions for the Top Trends on Amazon in 2022 & Beyond
Online shopping and e-commerce have become synonymous with industry giant Amazon. The company has worked hard to successfully position itself to be the leader in online retail. While the company has dominated the e-commerce industry for many years, it has also found success through its advertising capabilities. We surveyed our team of Amazon experts to...
Booyah’s Predictions for the Top Trends in Paid Social in 2022 & Beyond
Social media platforms like Facebook, Twitter, and Snapchat are powerful tools for digital marketers. Using these platforms in a paid media strategy gives brands the ability to leverage unique targeting capabilities to reach and engage an expansive audience. We surveyed our team of social media experts to find out the top social media marketing trends...
Booyah’s Top 5 Paid Search Predictions in 2022 & Beyond
Paid search is a valuable marketing channel that will amplify your messaging and effectively grow your business. This proven tactic is a long-time favorite for many advertisers and continues to grow in popularity. As the year comes to a close, initial reports show an 18.6% increase in paid search spending in 2021. Given the competitive...
Booyah’s Predictions for the Top Media Trends in 2022 & Beyond
Ahead of the new year, Booyah’s media experts share their insights about the trends and news that will be the topic of many conversations in 2022. Here are their top three predictions for rising media trends in the coming year. Prediction #1: Video will get added to every digital marketer’s toolkit Video shows no sign...
Walmart SEO: How To Increase Your Online Marketplace Sales
Online marketplaces chalked up nearly $2 trillion in sales in 2020. Although Amazon led the way, Walmart is ramping up to take a larger share—its online sales in the United States jumped by 79% in the 2021 fiscal year. If you’re a marketplace seller, it is time to tap into Walmart’s success. Read on to...
When To Use Paid Search and Organic Search Together
We’ve come a long way from the smoke-filled boardrooms of Mad Men advertising. Today, getting your brand seen and heard is a digital process, and it requires understanding the different routes of online advertising, and how those pathways can crossover. Take paid and organic search. An organic click is when a user clicks on a...
Why Build a Digital Marketing Funnel?
Many companies just beginning to establish their digital presence think only in terms of “sell now, sell fast, sell a lot.” Ultimately, selling your service or getting your product into the hands of consumers is the end goal. However, attracting an audience and seeing an excellent ROI doesn’t happen with the snap of a finger. ...
How To Use Local Video Marketing in Denver
The momentum towards video content has been steadily building throughout the past decade, and there is no sign of slowing down. Video content offers your brand an effective way to engage with your audience, demonstrate your services, and easily share your brand across all platforms. One secret to video marketing that’s rarely exploited? Thinking small....
The eCommerce Holiday Readiness Playbook
With just the swift click of a “Buy Now” button, holiday shopping has transformed into an incredibly easy and effortlessly streamlined experience. Each year, more and more consumers are transitioning towards eCommerce-driven holiday shopping. In 2019, Cyber Monday became the biggest online shopping day in U.S. history, with record sales reaching nearly 10 billion dollars....
Content Strategy Framework: 5 Steps To Creating Impactful Content
Having a thoughtful and consistent output of content will help you succeed with content marketing. However, these types of efforts are unsustainable without a framework that lets you create high-quality content at scale. Content is a long-term strategy, and a content strategy framework will ensure your content marketing efforts can continue driving results for years....
