CASE STUDIES

Discover the Power of Digital Marketing

We’ve partnered with brands of all shapes, sizes, and budgets across just about every vertical you can think of. Prestige skincare? Yep. Travel and tourism? You got it. Financial services, higher ed, natural foods, and non-profits? Yes, yes, yes, and yes. We’re skilled at translating our expertise from one industry to another, and we relish the challenge of learning a new space from top to bottom. Read on to see how we’ve immersed ourselves in different industries and put the Booyah Way to work for all types of clients.

YouTube TrueView drives 59.1% lift in branded keyword searches for Dermalogica

  “We recommend running YouTube TrueView for awareness or consideration, keeping in mind that strong creative aligned to the target audience is crucial to success.” — Melissa McKay, Former…

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Milani Cosmetics fuels lower-funnel conversions with YouTube campaign

  “While YouTube is typically seen as an upper-funnel channel, this data indicates that YouTube is also effective at building brand and product consideration.” — Media Supervisor, Booyah…

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SA360 auction-time bidding drives 46% more Paid Search registrations for Dice.com

This case study was made in partnership with Google. Download the case study here.  “Using contextual signals available through auction-time bidding has helped us drive unprecedented success in…

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Stio increases their revenue by 71.9% by using Data Driven Attribution & Auction-Time Bidding

This case study was made in partnership with Google. Download the Google case study here.    “In a very unique Holiday season, Booyah was able to leverage SA360’s powerful tools—enabling us to dynamically optimize campaigns and efficiently drive revenue at scale.” —Noah Waterhouse, Stio’s President & CMO The challenge Stio was focused on driving increased...

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Booyah’s Ad Strategy Drives 74% of Total Amazon Sales for Jake’s Nut Roasters

Jake’s Nut Roasters is a natural roasted almond company that specializes in offering unique and bold seasoned flavors. They’re regionally distributed on the West Coast in-store and sell through Amazon and their parent company’s website (Jasper Speciality Foods). The Brand Challenge Jake’s Nut Roasters initially launched on Amazon after being approached to join the platform...

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3, 2, 1, Action: How Booyah Helped SlingStudio Steal the Spotlight

Dish needed to prove their new product, SlingStudio, wasn’t just an experiment or ahead of its time. The company’s board waited for results. After launching the product — a portable, wireless multi-camera broadcasting platform — to a tepid consumer response, the team at SlingStudio reconsidered their strategy and partnered with Booyah to try something new....

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Booyah Grows Client Conversions by 73% Using Kantar Paid Search Intelligence

In pursuit of new opportunities for its client, a major credit card issuer, one Booyah team sought to gain a better understanding of the competitive landscape across paid search. With so many major players in the crowded credit card category, they wanted more detail and clarity on what their client’s competitors were doing and how...

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The Booyah Blog

Access our content library to learn about industry news, media channel best practices, learning events, and more.

6 of the Best Types of Media Advertising To Grow Your Brand in 2022

Madison Meagher
January 19, 2022
Media advertising is an engaging ad format that works to increase peoples’ consideration of a specific brand during the exploration and evaluation stage of the consumer journey. Businesses use media ads to support their company’s value proposition, drive new sales, and grow their market share.  There are so many types of media ads to consider,...
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seo content writing

8 Reasons Why Your Site Needs SEO Content Writing

Zack Davisson
January 18, 2022
Written content has been our main method of conveying information for millennia. While video is hoping to disrupt that in the coming years, the Internet and businesses still need writing. A number of folks like to think that they are content writing gurus, but the fact is without the added component of Search Engine Optimization...
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Booyah’s Predictions for the Top Trends on Amazon in 2022 & Beyond

Booyah Advertising
January 6, 2022
Online shopping and e-commerce have become synonymous with industry giant Amazon. The company has worked hard to successfully position itself to be the leader in online retail. While the company has dominated the e-commerce industry for many years, it has also found success through its advertising capabilities.  We surveyed our team of Amazon experts to...
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