About the SEO Strategist role

Booyah Advertising is seeking a full-time experienced and communicative SEO Strategist to help ideate, generate, and amplify our enterprise clients’ SEO initiatives. The SEO Strategist will oversee a wide variety of SEO strategy including on-site SEO, technical SEO, and off-site SEO and a team to help execute the strategy. Beyond, the SEO Strategist will be responsible for working with clients’ teams, external content writers/vendors, and internal channels to ensure the integrated strategy is actualized. This role requires a keen eye to identify SEO opportunity, lead the team to execute SEO strategy, work with the client and internal teams to implement strategy, and then articulate the long-term strategy vision.

Responsibilities:

• Develops and oversees execution of SEO strategies designed to exceed client goals and KPIs   
• Manages performance and talent development of SEO Managers and Coordinators 
• Leads weekly client calls to discuss account performance, interpretation of data, and action plans based on findings  
• Cultivates client and vendor relationships by establishing open communication built around trust, honesty, and transparency 
• Develops and presents materials for client Quarterly Business Reviews (QBRs) in collaboration with Directors  
• Ensures strategic consistency across all campaign development and optimization within accounts 
• Oversees risk management through proper QA as documented within various search SOPs 
• Stays current on industry news and trends, supports testing of innovative products and bold initiatives 
• Participates in agency trainings and channel roundtables by discussing industry updates, sharing recent testing ideas and account initiatives, and presenting data-driven insights 
• Displays thought leadership through knowledge sharing across agency and publicly communicating POVs to clients, vendors, and industry peers  
• Acts as a motivator and leader while contributing to the long-term vision of the “Booyah Way” 

Requirements

• 3+ years of client-facing experience within the SEO channel at an agency 
• 4+ years experience doing on-site, technical SEO, and off-site SEO with larger, enterprise sites (sites with 1000+ URLs) 
• Experience successfully training others on SEO tactics  
• Experience successfully managing others on client communication, account management 
• Highly experienced in campaign development, execution, and optimization best practices across various search engines 
• Strong knowledge of Google Analytics, Google Search Console, Google Tag Manager, and tracking implementation requirements 
• Strong knowledge of keyword research, technical SEO optimizations, on-site SEO optimizations, and off-site SEO optimizations 
• Ability to communicate complex concepts and processes effectively and/or previous training experience 
• Proficiency of SEO tools like Screaming Frog, Ahrefs, SEMrush, and/or BrightEdge 
• Familiarity with HTML, CSS, and Javascript 
• Ability to work well within and motivate a team 
• Exemplifies Booyah’s values and leads by example 
• Passionate about client work and communication 
• Experience managing a complex task list and meeting tight deadlines 
• Excellent time management skills and a keen sense for details 
• Strong and highly proactive communications skills 
• Strong client-service orientation 
• Resourceful problem solver 
• Entrepreneurial spirit to help grow the Organic Media team 
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment while focusing on the delivery of results for our clients 
• Willingness to adapt and motivation to learn the latest technologically and strategies  

Salary: $70,000 to $85,000 plus Quarterly Bonus based on Team Growth
Wage differential is based on seniority, merit, education, training and experience.

Who is Booyah Advertising?

Booyah is a full-service digital agency based in sunny Denver, CO. We partner with companies who believe in using digital to drive their business forward. Our services include digital advertising—paid search, paid social, media, Amazon—SEO, content marketing, and creative.  With real, straightforward relationships at the core of what we do, we manage over $100M in media each year for brands like Western Union, Living Proof, Dermalogica, Unilever, Dish, Stio, Aspen Skiing Company, and Shane Co.

We know great people are Booyah’s most valuable asset, so we’ve structured our agency as a truly people-first organization. Our teams are at the center of each decision we make, and you can expect transparency and support at every turn. We give our teams the tools to build fulfilling careers at work and the space to have fulfilling lives outside of it, too.

Our commitment to company culture has been recognized by The Denver Post, Outside, and Inc. Come experience it for yourself!

• #1 on The Denver Post‘s Top Workplaces
• #10 on Outside‘s 50 Best Places to Work
• Honoree on Inc.‘s Best Workplaces

You’ll love Booyah if…

• You’re eager to be part of a growing, motivated team (but with lots of fun and no ego)
• You’re a hard worker who’s always looking for the next skill to learn or challenge to overcome
• You value cultivating strong, supportive relationships—with colleagues, with clients, with industry partners
• You believe your company should invest in your growth and development
• You’re excited to have real impact on real client outcomes

We’re proud to offer great benefits, including…

• Competitive salary
• Quarterly Bonus based on Team Growth
• Medical, dental, vision insurance with HSA and FSA options
• 401(k) with company match
• Unlimited PTO
• Award-winning management training
• Regular 360 feedback surveys and biannual performance evaluations
• Quarterly team and all-agency events
• 5-year anniversary trip