Why Should We Care About Creatives? Article By Booyah Advertising Jun 26, 2012 Chango invited Sarah Lockwood, Creative Group Director, to discuss the importance of creative in driving performance in display advertising and what makes a great creative. Check out her interview on Chango’s Blog. Share this article Related Articles Jan 19, 2022 DisplayPaid Media 6 of the Best Types of Media Advertising To Grow Your Brand in 2022 Read More Jan 18, 2022 Content MarketingOrganic MediaSEO 8 Reasons Why Your Site Needs SEO Content Writing Read More Jan 6, 2022 Advertising TrendsEcommerce Booyah’s Predictions for the Top Trends on Amazon in 2022 & Beyond Read More